Need to get your point across?
White papers are used to influence your audience’s decision making process.
Through a clear, persuasive narrative we can guide your reader through a problem towards a solution, helping them to reach a buying decision without forceful selling.
These are research-led and data-driven pieces that present compelling arguments to support the effectiveness and value of your product or service.
A white paper is the right option If you are looking to:
- Establish authority & expertise
- Educate your market
- Generate leads
- Influence decision makers
- Differentiate your product/service
In addition, your white paper can be used to provide content for other marketing channels, support a wider thought leadership strategy or respond to marketing changes.
Got an idea? Drop me a line and we can discuss. It won’t cost you anything.
Pricing
Prices start from £2,000 for a minimum of 4,000 words
Process
To stand out you need an original narrative and original data.
To achieve that you need to test and challenge ideas through qualitative and quantitative research.
This is an involved undertaking and the process reflects that.
Here’s what a typical project looks like:
Initial consultation
- Set objectives and expected outcomes
- Outline schedule
- Establish a working narrative & research channels
Research design
- Five hypotheses and 10-15 indicative questions
- Prep and attend planning workshop to discuss above and help set project direction
- Review and refine questions
Research interpretation
- Review research results and identify key findings
- Establish key messages and report narrative
- Write 500-word report narrative outline for feedback
Interviews
- Conduct 4 to 8 x 20-mins interviews with senior executives (nominated by client)
- Prepare brief summary notes
- Incorporate quotes in subsequent report
Writing
- Write 1 x 4000-word report
- Two sets of revisions
Delivery
- Within 8 working weeks, dependent on time of survey in field and availability of interview clients
Tom Holmes 